Category Archives: business

Writing Business Emails

Photo by Robert S. Donovan

Writing business emails is an everyday occurrence. Most of us tap out an email without a second thought. But, after seeing some of the emails I receive, maybe they deserve a second thought.

Bad grammar and nonsensical sentence structure inundate emails. I seriously wonder if some of these folks run spell check, much less take a glance at what they’ve written.

It all gets down to paying attention. Sure, it takes an extra moment or two to proof an email before hitting “send.” But that moment can be the difference between communicating a good impression or a bad one. Don’t you think it’s worth a few seconds of your time?

Communicating well isn’t difficult, but it does take mindfulness. Here are a few quick tips for your emails, along with a couple of other options when communicating with colleagues and clients.

  • Make the subject line pertinent to the email topic so you don’t confuse the reader.
  • If the length of your email rivals War and Peace, put it in a Word document and send it as an attachment. Your email should offer a brief summary of the document.
  • PowerPoint attachments work too.
  • Stay focused on your topic, and get to the point quickly.
  • Avoid long paragraphs and sentences. Use plenty of white space to make it easier on the reader’s eye.
  • Remember that more people are checking email on their cell phones. Bullets or numbered lists can make reading easier.
  • If you have a complicated topic that would be simpler to explain verbally, pick up the phone or schedule a conference call.
  • Consider using instant messaging if a quick conversation will save writing an email at all.

Remembering that your email isn’t the only one in the recipient’s box can help you communicate more effectively in your writing. As always, your comments are welcome.

Use the Rule of Three for daily focus

Brian Tracy said that three things that you do during your work will earn you 90 percent of your income. If you want to maximize your  chances for success, identify those three things and concentrate your efforts on those activities.

I’ve been doing this for a couple of weeks now. Do I hit the goal 100 percent of the time? No, especially when deadlines loom. But I can generally complete at least two a day, and that makes me feel more accomplished when I turn off my computer in the evening. These are my three activities:

1.  Writing.
This is my bread-and-butter, so it’s a significant contributor to my income. I write every day to meet client deadlines, and the amount of time I spend writing is dependent on the number of projects I have.

2.  Marketing.
This is a no-brainer. You don’t market, you don’t eat. I commit 30 to 60 minutes a day to marketing. My marketing includes new and traditional media, along with “keep-in-touch” methods by phone and email. I aim for one activity a day, no matter what it is.

3.  Growth.
Plato said there is no stability, only growth or decay. So if you’re not growing, you’re decaying. This was my wake-up call. I realized that we’re all in a state of continuous change whether we like it or not. If change is inevitable, I’d prefer to grow rather than decay!

For me, this activity can include a variety of things such as researching a new business, improving my current business and writing for myself instead of clients. My personal writing has the potential for income and helps me bring a new level of creativity to my clients.

What three activities earn 90 percent of your income? Let me know — I’d love to hear about it!

Have a refreshing and productive day!